How to Build a Video Streaming App? Monetization Strategies


With the rise in popularity of video streaming apps, people can now watch their favorite live events, movies, and TV shows while on the go in the current digital era. You’ve come to the right place if you want to create your video streaming application. We’ll take you through the essential processes of How to Build a Video Streaming App.

How to Build a Video Streaming App? Process

  • Define the target audience and their needs: Early on in the development process, you will have an advantage if your target app user cohort is well-defined. Therefore, the essential first step is to identify the commonality between the value of your app and the intended user base. It is advised to rely on data and research, such as user personas that are clearly defined, a competitor audit, and market analysis. This body of knowledge will assist you in tailoring the essential features, business value, and other aspects of your app to the intended user base.
  • Pick your team: The second step in ensuring the success of your product is to bring in the appropriate group of software engineers for your live application. The three primary recruitment options available today are freelance hiring, outsourcing, and in-house development. The modern hiring market is quite dynamic. As freelancing isn’t designed for long-term partnerships, you can assign your tech work to an outside vendor or put together an in-house development team. However bear in mind that about expenses and team management, the second choice is more adaptable. 
  • Create UX/UI design: Right now, your live-streaming application’s future exterior will be shaped by your UX/UI developers. Effective design, minimal friction, and a smooth onboarding process are the three cornerstones of a successful user interface. Alternatively, as Twitch did, your app design can benefit from a certain amount of extravagance and controlled messiness. The most crucial requirement for a successful design is your UX/UI design team’s broad experience and forward-thinking outlook. To create an exceptional look and feel, the team will combine competitive design elements with your brand image.
  • Build and test your MVP: Your development team will rank the essential features for your minimum viable product (MVP) after receiving the final design layout. A minimum set of features required to test your product with actual users is included in an MVP. Nonetheless, extensive testing of a minimum viable product is still necessary to remove bugs and enhance its functionality.
  • Release, maintain, and improve: Your MVP is released to the public after testers have approved it. Your development team will collect end-user feedback and refine the application until it completely satisfies the audience’s and your company’s needs. To keep your solution current and compliant with platform versions and security updates, app maintenance is also essential.
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What is a Live-streaming app?

The technology of “live streaming” utilizes the internet to transmit audio or video content. Viewers can watch the content in real-time through the web or mobile apps. Live streaming simplifies the broadcasting and distribution of live performances, events, presentations, and other types of content. The popularity of live streaming has increased as internet speeds have risen. It has facilitated real-time communication, connection, entertainment, and business dealings between content producers and viewers.

Why is Live Streaming Important?

  • Improved Accessibility: Your users can easily find your content. This enhances user engagement and experience.
  • Enhanced Ownership: Building your live streaming platform allows you to have complete control over your content and business model. You can create a fully branded platform that reflects your identity and aligns with your objectives.
  • Heightened Credibility: A professional setup on your platform adds credibility to your brand. It distinguishes you from streaming on third-party platforms and social media sites. Meanwhile, it establishes you as a credible content creator or broadcaster.
  • Rapid Industry Growth: The live-streaming industry grew by 99% between April 2019 and April 2020. We can expect this trend to continue as more viewers prefer the real-time, interactive nature of live video content.
  • Global Reach: Live streaming is popular all over the world, with China alone accounting for 600 million live-streaming users in 2020. This provides an opportunity to connect with a diverse audience and broaden your reach beyond geographic boundaries.
  • Viewer Preference: Live videos are highly effective at capturing the attention of consumers. Nearly 80% of US consumers prefer live video over traditional blog articles. Live streams provide an authentic, engaging, and immediate experience that appeals to audiences.
  • High Engagement: On-demand videos have lower viewing rates than live streams. It increases the frequency with which viewers watch live content by 10-20 times. This higher level of engagement allows for more interaction, real-time feedback, and stronger connections with your audience.
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Types of streaming apps

  • Live broadcasting apps: This app type is closely related to the live-streaming phenomenon. Live broadcasting apps are the most widely used kind of live streaming apps because they let users create and share content instantly. This group includes extensions for sharing content like YouTube Live and game streaming services like Twitch.
  • Video on Demand (VoD) streaming apps: VoD streaming apps allow users to watch their favorite TV shows online whenever and wherever they want. They can also pause, resume, and rewind it as desired. Netflix, Amazon Video, Disney+, HBO Max, and Hulu are all examples of video streaming services. These are typically subscription-based.
  • TV live-streaming apps: TV live-streaming apps simply let users watch TV online. The goal here is to provide access to programs and television shows that are not available through on-demand video streaming services. Hulu is a video-on-demand streaming service that also offers a TV live-streaming plan, similar to Amazon Prime Video and YouTube TV.
  • Audio streaming apps: The principle is the same as with broadcasting apps, but we remove the video from the picture. Audio streaming apps enable users to listen to music online in real time, without having to download it. The most well-known apps in this category are Spotify, Apple Music, Pandora, and Tidal. To capitalize on the growing popularity of video content, Spotify has also enabled video podcasts for its anchor creators in the United States, Canada, the United Kingdom, Australia, and New Zealand.

How Much Does Streaming App Development Cost?

Developing a video streaming app is expensive; a working prototype costs between $50,000 and $75,000, while a fully functional platform costs between $250,000 and $500,000. This price includes the development of web, desktop, and mobile applications. It takes time to create a scalable architecture and optimize streams. DevOps services will be necessary to optimize storage and retrieval services. The cost of integrating the streaming engine will determine the final cost.

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Check out our App Development Cost calculator to get an idea of how much an MVP for your live-streaming app will cost and to receive a detailed estimate along with a list of services you will need.

Advanced Features of a live Streaming app

  • Social sign-up: Over 70% of individuals aged 18 to 25 prefer social log-in over traditional registration processes, according to LoginRadius. It makes sense to integrate social sign-up since Gen Z is the primary viewership for live streams. Therefore, the application uses one of the preferred social networks to confirm the user’s identity rather than asking for an email address and password. With just one click, users can sign up for the app and decrease the amount of incomplete sign-ups.
  • Extended user profile: Users are given the freedom to change settings and have their uniqueness considered. In addition to the standard fields like name and profile image, an extended profile may include additional fields like location, preferences, subscriber badges, social media links, profile banners, and scheduled streams.
  • Extended streaming features: Furthermore, incorporating extra features like co-streaming, screen sharing, overlays, clipping, and others enhances streaming interaction and engagement. Utilizing adaptive bitrate streaming ensures the smoothest possible playback across all devices, locations, and internet speeds. In essence, adaptive bitrate streaming dynamically adjusts video quality to match the bandwidth and CPU of the user’s device.
  • Extended search features: For streaming app development, a feature that allows for extensive filtering and granular search is highly recommended. It enables the user to apply multiple filters to create a more thorough clip search. Finding videos by location, start date, popularity, number of viewers, and other criteria is an example of extended search filtering.


How to Build a Video Streaming App, Developing a video streaming application presents amazing prospects in a sector that is expanding quickly. Developers can increase global reach, credibility, and user engagement by utilizing live-streaming technology. To satisfy changing user preferences, advanced features must be strategically implemented and carefully planned for, as app development costs are high.

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